Raleigh coasting

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These cookies track visitors across websites and collect information to provide customized ads. Fast forward to Interbike Shimano introduced its Coasting platform, based on a simple notion that too many Americans were forgoing the joys of bicycling for pleasure, and with gas prices rising and millions of baby boomers for the taking, the time was ripe to introduce simple cycling to the masses. Three major players, Trek, Giant and Raleigh, gave the world a peek at new models based on the automatic shifting-engineered Coasting group.

No brake levers, no shift levers, no derailleurs, just a front dynamo-hub generated internal three speed. Of the three companies, Raleigh has the deepest heritage, and the Raleigh Coasting model reflected this, starting with its Black Forest Green paint, tan padded mattress saddle, and heron head badge.

Not knowing what to expect, I swung my leg over the saddle, pushed off down the road, and within 20 yards felt the automatic shifting doing its job. The biggest reason people give for not riding bikes is confusion surrounding gears, says Andrew Juskaitis, communications manager at Giant. When Shimano rang in the fall of , Chad Price, pavement bike product manager at Trek, had just returned from a trip to talk to customers. A pie chart Shimano displayed during a presentation showing million noncyclists as potential customers "really struck a chord.

Each of the three manufacturers producing Coasting bicycles has taken the concept in a slightly different direction. The Raleigh Coasting three-speed features a steel frame, c wheels, a retro-style saddle with big coil springs, and a handlebar that is swept back with a bit of a rise.

Trek's Coasting entry, the Lime, is part of the company's larger project, named for the estimated million nonbiking Americans. Trek adopted the automatic shift, but chose a relatively standard frame geometry. Riders can't sit on the seat while flat-footed, for example. It offers a nine-piece customization kit--consisting of a chain guard, hub covers, pads on the frame tube and grips--that comes in six bright colors.

Giant is integrating Coasting into its Suede line, an established set of recreational bikes, by adopting the entire component package for selected models. The layout enables riders to put both feet flat on the ground while seated. As part of its research, IDEO shadowed customers in bike shops.

Then it hired actors to re-create the experiences during a presentation for manufacturers. IDEO then drove the point home by putting the cycling experts into a similar situation. The Sephora staff, quickly sizing up the bike guys as outsiders and neophytes, treated them with disdain.

Says Lawrence: "Everything that happened to noncyclists in a bike shop was happening to our guys in the cosmetics store. The cosmetics-store experience was particularly apt; one of the program's goals is to appeal to women. Two of Giant's Coasting bikes are geared specifically to women. The Coasting concept doesn't appeal only to women, though. As we tooled around, the shifter made a soft grinding noise as it sensed small inclines and my tiring legs. The ride was relaxing, pleasant, conducive to thinking deep thoughts as well as my usual shallow ones.

This is not for type As, people in a hurry or triathletes. Of course, not all places are as bike-friendly as Stanford and Palo Alto, which is one of the reasons so many Americans have fallen out of the habit of cycling.

Many of today's nonbikers grew up riding their speeds on quiet streets in idyllic suburbs in the s, s and s. That's why there's more to Coasting than simply the bikes. Shimano is building a website-- Coasting. Shimano and IDEO have also developed a sales training program to help bike-shop employees communicate better with nonbikers. I do think this is misguided marketing by people who don't "get" cycling.

Did the folks who dreamed this up get out and ride I saw the cute little presentation the Trek prez gave in Taipei. Had to wonder; he gets on a soapbox about getting the bike companies to invest more into advocacy hooray! I've read also about some significant things they're doing in Madison, WI, leading and paying for a lot of the effort that's needed to be recognized as a LAB "Bicycle Friendly Community. I thought the fenders were a pretty big drawback too at first, but then if you think about the target market of "latent cyclists," they're not going to be out riding in the rain.

As long as parking is virtually free and abundant, no amount of simplification features will be sufficient. Once it was two bucks a gallon that would get people on their bikes; then three, then five The right rah-rah "Do it for the red white and blue," I think, could do it. We have embedded the cost of fuel into virtually every product.

Trouble is fuel prices are still too low and now just approaching the prices paid over 30 years ago. From an individual's perspective, when they reach a level that when filling up the SUV every month is more than the mortgage payment, much will change. Either Iraq is the 51st state or most SUVs will be sitting in back yards as a club house for the kiddies. What's funny is how over 30 years ago, President Carter as did his predecessors said this over-dependence was a serious problem that needed swift and effective governmental action.

This national security issue has yet to be addressed. Thanks for the tip to the speech. The issue of whether the TREK web site should also be used as the source of advocacy is debatable. He probably feels the need to build critical mass first before too many resources of the company are used to support others. Anyway, as the president of TREK explains, advocacy has been overlooked and underfunded for too long. Without a friendly road environment, no manner of bike reconfiguration will be sufficient to increase bike use.

The potential benefits to society are enormous I agree. We were having a "private party" in our booth and one of my co-workers didn't know who he was and kicked him out. It was hilarious. I've crashed a couple of private parties at trade shows.